The Festive Marketing Playbook 2025
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VDO.AI Report: Short Videos Command 81% Shopper Attention, CTV Powers Premium Reach
August 28, 2025
VDO.AI Report: Short Videos Command 81% Shopper Attention, CTV Powers Premium Reach

VDO.AI was recently featured in BW Marketing World for the Festive Marketing Playbook 2025, showcasing how evolving shoppers and media habits are reshaping festive brand storytelling.

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CTO’s Opinion | Arjit Sachdeva on ‘Are Brands Flipping to CTV?
August 20, 2025
CTO’s Opinion | Arjit Sachdeva on ‘Are Brands Flipping to CTV?

Our Chief Technology Officer, Arjit Sachdeva, shares why brands shouldn’t treat CTV as an afterthought

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CTO’s Opinion| Arjit Sachdeva on the Visual Revolution in Fashion
August 18, 2025
CTO’s Opinion| Arjit Sachdeva on the Visual Revolution in Fashion

Our Chief Technology Officer, Arjit Sachdeva, on how immersive storytelling is reshaping fashion advertising.

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VDO.AI launches ad formats targeted at festive season shoppers
July 30, 2025
VDO.AI launches ad formats targeted at festive season shoppers

VDO.AI recently launched a new suite of high-impact ad formats ahead of the festive season, aimed at driving business for brands across the spectrum.

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CBO’s Opinion| Akshay Chaturvedi on the rise of festive season ad fraud
July 28, 2025
CBO’s Opinion| Akshay Chaturvedi on the rise of festive season ad fraud

Our Chief Business Officer, Akshay Chaturvedi, was recently featured in BestMediaInfo, where he shared his perspective on the projected rise of ad fraud in the approaching festive season.

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CBO’s Opinion | Akshay Chaturvedi on the intensifying battle for advertiser budgets in digital video
July 28, 2025
CBO’s Opinion | Akshay Chaturvedi on the intensifying battle for advertiser budgets in digital video

Our Chief Business Officer, Akshay Chaturvedi, was recently featured in Storyboard18, where he shared his views on how platforms like YouTube, Instagram, and India’s OTTs are locked in a fierce battle for reach, targeting, and ROI.

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Founder’s Opinion | Arjit Sachdeva on Google's Licensing Push
July 24, 2025
Founder’s Opinion | Arjit Sachdeva on Google's Licensing Push

Our Co-founder and CTO, Arjit Sachdeva, was recently featured in Storyboard18, where he shared his take on Google’s AI licensing model. While calling it a positive step, he emphasized the need for scalable, usage-based compensation to address revenue loss, reduced traffic, and declining ad engagement for publishers.

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Founder’s Opinion | Arjit Sachdeva pens down his views on how CTV’s not the future; It’s already your media plan
July 23, 2025
Founder’s Opinion | Arjit Sachdeva pens down his views on how CTV’s not the future; It’s already your media plan

Our Co-founder and CTO, Arjit Sachdeva, recently contributed an authored article to Campaign India, where he highlighted how CTV has evolved from experimentation to a core media strategy, mentioning its scale, precision, and growing impact on performance-driven advertising.

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VDO.AI recently hosted a roundtable with Adgully that unpacked what truly drives festive shoppers in 2025
July 18, 2025
VDO.AI recently hosted a roundtable with Adgully that unpacked what truly drives festive shoppers in 2025

VDO.AI recently hosted an exclusive roundtable with Adgully in Gurugram, bringing together top brands to decode what truly drives festive shoppers in 2025.

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