BMW

Campaign 1: The New 2 Gran Coupé – Remote-Enabled CTV Carousel Ad

To spotlight the bold design and advanced features of the BMW 2 Series Gran Coupé, VDO.AI launched a Remote-Enabled CTV Carousel Ad that offered an immersive storytelling experience.

Viewers could seamlessly navigate through an interactive carousel using their TV remotes, exploring the car’s key highlights, each supported by striking visuals and refined messaging. This engagement-focused experience transformed passive viewing into active exploration, amplifying recall and emotional connection.

The campaign ran across leading CTV platforms, with JioCinema delivering the highest impressions, followed by Samsung TV+, LG Channel, and ABP Live. Strategic placement across popular CTV environments ensured widespread regional reach and visibility.

Campaign 2: Display 3D Cube – Celebrating 50 Years of BMW 3 Series

To commemorate 50 years of the iconic BMW 3 Series, VDO.AI introduced a 3D Cube Display Ad, merging design and nostalgia in a single interactive format.

The ad was strategically placed across India’s top news platforms to maximize reach, while audience precision targeting and real-time optimizations drove performance. Timesbull.com delivered the highest clicks, followed by Businesstoday.in, Zeebiz.com, and TimesofIndia.com, reinforcing the campaign’s strong digital impact and resonance with high-intent audiences.

Campaign 3: The All-New X3 – Remote-Enabled CTV Carousel Ad

Continuing BMW’s journey of innovation on CTV, the campaign for the All-New BMW X3 leveraged an interactive carousel + remote-enabled CTV wrapper that encouraged viewers to engage directly with the brand’s storytelling.

By allowing audiences to explore different facets of the X3 at their own pace, the campaign went beyond passive exposure to deliver a richer, more data-driven experience. Precise audience targeting and continuous optimization further amplified engagement, aligning perfectly with BMW’s luxury image.