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LG
VDO.AI Illuminates Festive Storytelling for LG with an Immersive Mid-Roll Innovation
Capturing Festive Moments with Multi-Dimensional Storytelling
Diwali, India’s most celebrated festive season, is also a high-stakes moment for brands. For LG, a leader in consumer electronics, this period was critical to reinforce its premium positioning and connect with consumers upgrading their homes. Partnering with VDO.AI, LG executed a Mid-Roll 3D Cube campaign that blended festive storytelling with immersive technology to command attention across Tier 1 and Tier 2 markets.
How VDO.AI Engineered Contextual Impact for Carrier
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Immersive Mid-Roll Experiences
Using VDO.AI's 3D Cube video format, LG engaged viewers within premium mid-roll placements. The interactive unit created memorable, high-impact brand moments that distinguished LG from competing festive campaigns.
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Contextual Festive Alignment
The campaign was timed to Diwali, leveraging heightened consumer intent. This seasonal alignment amplified LG's message, tapping into moments when shoppers were actively considering home upgrades and premium electronics.
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Precision at Scale
LG's campaign spanned 40+ cities, from metros like Delhi and Mumbai to growth markets like Lucknow and Jaipur. Combining geo-targeting with audience affinities such as tech adopters, festive shoppers, and home upgraders, VDO.AI delivered ads in high-intent, brand-safe environments.
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Data-Led Optimisation
Real-time insights from VDO.AI's proprietary stack enabled ongoing optimisation, maximising impressions while ensuring precise delivery and minimal wastage.
Results
Display
- 2X (vs industry benchmark of the category)CTR
- 12M+Eyeballs
