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MagicBricks
MagicBricks Transforms Property Exploration with VDO.AI’s Interactive CTV Storytelling
Turning Living Room Screens into Gateways for Local Home Discovery
As property research and buying behaviour move increasingly toward digital screens, MagicBricks turned to CTV to engage modern home seekers in high-intent urban markets. Partnering with VDO.AI, the brand launched an interactive QR-led CTV campaign that connected inspiration to action. By combining DCO-powered geo-targeting with personalised landing experiences, viewers could explore relevant property listings near them, bridging the gap between awareness and exploration in just one scan.
How VDO.AI Helped MagicBricks Redefine Real Estate Discovery on CTV
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Geo-Location CTV Wrappers for Localised Messaging
Using IP-based targeting, the campaign dynamically showcased messaging relevant to the viewer’s vicinity, creating hyper-local relevance and enabling personalised browsing experiences.
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Dynamic Creative Optimisation
VDO.AI’s DCO technology tailored visuals and messaging for distinct audience clusters, enhancing contextual relevance and recall across diverse markets.
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Precision Audience Targeting
Campaign delivery leveraged VDO.AI’s audience intelligence to engage high-intent viewers across India’s metros and emerging hubs including Delhi NCR, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, etc.
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Premium CTV Supply Alignment
Ads were delivered across leading OTT platforms such as JioCinema, Amazon, MX Player, and Jio TV, ensuring MagicBricks appeared within premium, attention-rich entertainment environments.
Results
CTV
- 0.021%Scan Rate
- 87.69% (Surpassing the 80% industry benchmark)VCR
