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MG
EV to SUV: How VDO.AI Helped MG Engage Audiences with Smart CTV and Display Innovation
Doubling Down on Impact
MG partnered with VDO.AI to roll out two high-performance campaigns—each designed to engage a distinct audience segment. For the MG ZS EV, the focus was on immersive storytelling through Connected TV, paired with QR code integration to drive test ride intent. In contrast, the MG Astor campaign leaned into interactive display innovation, using an expandable drawer format to engage high-intent users.
Execution That Blended Innovation with Scale
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Smart CTV with QR Wrapper for MG ZS EV
High-impact CTV ads featuring DCO-enabled QR codes allowed users to instantly scan and book a test drive. The creatives showcased comfort, style, and the ease of EV adoption while delivering an engaging and lean-back experience.
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Expandable Display Innovation for MG Astor
The display campaign used an interactive expandable drawer unit with built-in video, multiple CTAs, and hover-to-expand functionality. It offered users deeper product exploration without leaving the page, driving high on-page engagement.
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High-Impact Presence Across Premium Publishers
To maximize reach and credibility, the campaign was delivered across top-tier platforms such as Moneycontrol, Cardekho, NDTV, The Hindu, JioCinema, and Zee TV. These premium placements aligned seamlessly with MG’s brand persona and the content consumption habits of its target audience.
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Optimization-Led Performance and Brand Safety
Smart frequency caps and continuous optimization helped the Astor campaign achieve higher results while maintaining strict brand safety standards throughout.
Results
- CTV - 1.77 M+Impressions
- CTV - 94.3% (Higher than the industry average of 85%)VCR
- Display - 3.35 M+Impressions
- Display - 0.32% (Higher than the industry average of 0.20%)CTR
