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Nikon
Nikon Strengthens Festive-Season Consideration with VDO.AI
Cross-Screen Discovery for the Festive Shopper
During India’s peak festive spending window, Nikon collaborated with VDO.AI to create a high-impact cross-screen experience that drove discovery, attention, and purchase intent. The campaign strategically deployed CTV screens and OLV formats to reach premium audiences exploring big-ticket purchases, ensuring Nikon remained top-of-mind when decision-making was at its highest.
How VDO.AI Powered Nikon’s Festive-Season Impact
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Dynamic Messaging Offering Festive Deals
The centrepiece of the creative experience was an animated L-band that surfaced festive offers across Nikon’s key SKUs. This format delivered a dual value: the main film built aspiration, while the L-band ensured viewers were exposed to specific offers in a clean, unobtrusive way.
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Seamless Cross-Screen Continuity
By integrating Nikon across Connected TV and OLV, VDO.AI ensured consistent visibility across the screens where premium consumers spend their screen time.
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Contextual Environments to Match Festive Mindsets
Nikon’s campaign was aligned with premium, high-attention environments where its core audience naturally spends time. On CTV, placements across Xiaomi TV+, JioHotstar, and ABP Live ensured the brand appeared in trusted, high-quality viewing contexts. On OLV, delivery across News18, Moneycontrol, Zee News, The Hindu, etc. connected Nikon with audiences who demonstrate higher purchase power and content consumption depth.
Results
CTV
- 85.81%VCR
OLV
- 71.12% (Surpassing the 60% industry benchmark)VCR
- 0.20%CTR
