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Shelcal
Shelcal x VDO.AI Inspires Smart Nutrition Choices Through CTV
Making Everyday Wellness a Living Room Conversation
Shelcal partnered with VDO.AI to drive awareness and immediate product consideration among health-conscious households. The campaign used an animated CTV experience with an on-screen QR scan prompt, seamlessly guiding viewers from awareness to action.
Driving Nutritional Awareness Through CTV Innovation
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High-Impact Animated CTV Experience
An animated wrapper spotlighted key product benefits like bone strength, muscle support, joint health, and immunity, ensuring the messaging was memorable and visually distinctive while encouraging viewers to scan and purchase instantly.
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City-Focused Delivery for Stronger Local Relevance
The campaign focused on high-intent health and lifestyle markets including Kolkata, Chennai, Bengaluru, and Hyderabad, ensuring that Shelcal reached audiences most likely to value daily nutrition support.
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Live Optimisation Through VDO.AI Intelligence
Our real-time performance dashboard enabled continuous tuning of delivery, ensuring maximum visibility, stable impression quality, and sustained message clarity throughout the campaign.
Results
CTV
- 97.43%View Through Rate
