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Toyota
Toyota x VDO.AI: Driving Visibility for an Iconic Nameplate Through Intelligent Display Innovation
Reigniting Interest in a Segment Leader
As Toyota celebrated 20 years of the Innova legacy in India, the brand partnered with VDO.AI to showcase the Innova Crysta to high-intent auto audiences across top urban markets. With a mission to boost visibility and attention during a competitive festive window, the campaign leveraged motion-led, storytelling-first display formats designed to stand out!
Behind VDO.AI’s High-Performance Display Strategy
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In-Motion Display Formats Built for Attention
To ensure the Innova Crysta remained unmissable within crowded content environments, VDO.AI deployed animated, motion-driven display units. These formats brought the brand’s 20-year milestone message to life while ensuring high viewability.
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Publisher Alignment for the Relevant Consumer
Toyota’s campaign delivered across VDO.AI’s curated publisher network spanning automotive, business, lifestyle, and news destinations. This ensured the Innova Crysta appeared in trusted environments frequented by audiences most likely to engage with ads.
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Data-Led Targeting to Reach High-Intent Auto Audiences
Leveraging behavioural and interest-based segments, the campaign focused on users showcasing strong signals such as SUV affinity, multi-car households, business ownership, and travel-forward intent.
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Real-Time Performance Optimisation
Through VDO.AI’s live dashboard, delivery and engagement patterns were monitored continuously, helping maximise CTR and ensure efficient use of budget across India’s top 100 cities.
Results
Display
- 0.68% (Surpassing the estimated CTR by 2x)CTR
